Evidence · trade-offs · confidence
A ticket can describe work without explaining the decision behind it. Product context connects the problem, evidence, outcome, trade-off, priority, current state and confidence so people — and carefully designed AI — can understand what is happening and why.
Context should answer real questions
Why this?
Connect the item to the user problem, evidence and outcome it serves.
Why now?
Preserve the alternative, the trade-off and the reason one option moved ahead.
What could change?
State dependencies, confidence and the signals that should trigger a review.
Thinking on Product Decisions & Context
An AI-Ready Product Context Starts Before the Prompt
Better prompts cannot recover reasoning that was never captured. Useful AI starts with connected, current and accountable product context.